Media

“Leverage a sea of data”

In an ever-changing landscape, understanding what works and what doesn’t have lasting ramifications. Empower your team with deep, real-time analytics and stay ahead of the pack.

media

The audience is everything in the media industry, so efficiently managing advertising inventory to maximise revenue is crucial. Every campaign needs to be accurately recorded and monitored to ensure that all targets are met and that outcomes are reportable.

A suite of interactive, server hosted dashboards that provide real-time visibility of every active campaign’s performance is a game changer.  The whole sales team can explore individual campaigns in detail, or see higher-level summaries for every client, ad agency, or sales area.  Real-time visibility of campaign performance on any device gives any organisation the information needed to adjust and optimise their advertising inventory on the fly.

A key barrier to achieving this has been data compatibility and, of course, data integrity.  The speed the day moves does not help either.  An added problem is that data analytics is not the core function of most organisation.

Our world class data specialists have worked with many organisations to deliver real outcomes:

  • Increase revenue growth through more efficient delivery of ad campaign targets
  • Greater visibility of campaign performance
  • Improved client communication on the performance of their campaigns

Industry Success Stories

Accesses audience insights from its big data platform

Nine Entertainment Co. is a leading media and entertainment group delivering premium news, lifestyle, entertainment, and sports content to all Australians.

Achieve efficient inventory management and revenue growth through real-time visibility of ad campaigns

Nine Entertainment Co. is a leading media and entertainment group delivering premium news, lifestyle, entertainment, and sports content to all Australians.

Initial Assessment

A conversation is a great way to start any relationship. This scheduled call between you and our team of experts will allow us both to quickly explore the challenges you face and the data you have available. Our Initial Assessment is a free and fast way to determine if there is a mutual fit.