Have you ever driven a car without a dashboard?

Have you ever driven a car without a dashboard

Imagine your car didn’t have a dashboard.

  • No rev counter
  • speedometer
  • No fuel gauge

In its place, a weekly report that lands on your kitchen bench telling you how much fuel you used, how fast you went, what your average speed was last week. (Cars didn’t always have speedos)

The value of a car’s dashboard is obvious

Flip this crazy concept on its head and imagine what it would be like to drive business with a real-time dashboard!

Imagine, instead of having weekly or monthly reports, you have a live, interactive set of gauges, graphs, and alerts that tell you what’s going on in your business RIGHT NOW…

  • on your phone
  • your PC
  • on your tablet
  • wherever you are

The information shown on the average C-Suite desktop doesn’t display the ‘right now status.’  It displays the past, an average, or metrics calculated over time.  Not the ideal level of decision support.

Using historical data means making a decision based on what happened in the past, not what is happening now.

This demands a bit of judgement, experience, and a sprinkle of luck.  Sound familiar?  Now, imagine how much more valuable decision making would be with real time data!

What do you want to see on your dashboard?

Most analytics dashboards take a look backward at the data.  By updating the data source frequently, the more real the dashboards become.  The more live the data is, the better decisions they support.

A dashboard can tell you what’s happening now or even what the future likely holds.  It all depends on how organised your data is.

Advances in technology mean businesses can incorporate true real-time analytics into their dashboards, keeping managers and the C-suite informed and helping them base decisions on what’s happening now, not what happened last year.

It’s the ability to process the data and turn it into meaningful information that’s the goal of many so-called information systems.  But with historical data, these systems are limited in the value they provide.

Do you have a car without a dashboard?

Improve decision making by providing decision makers with the latest, most up to date information.  Using real-time analytics, the dashboard on a manager’s desktop can become equivalent to the dashboard in a car, providing the information needed to steer the company safely to its destination.

Do you have a car without a dashboard?

Not sure how to get started.  Check out our Dashboard Playbook

Share this post